BUBBA BURGER

Role: Copywriter
Agency: Familiar Creatures
Art Director: T. Scott Major
Creative Directors: Dustin Artz & Justin Bajan

Press: AdWeek, AdAge, Muse by Clios, Little Black Book, Roast Brief

RE-GAINING GROUND. BEEF.

BUBBA Burger is the #1 frozen burger patty in the US. But they found themselves losing loyal customers to private label and grocery store ground beef. They needed a brand platform to convey their quality points – stuff like zero additives, 100% choice chuck, and a proprietary grinding process.

Question was, could we deliver a bunch of rational info in a memorable way?